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Even if they typically don’t make sales online, it is difficult for an author or a speaker to effectively market their book or speaking services without an effective website. But many people think having a website is as simple as purchasing a pre-made template or hiring someone off Craig’s List.
There is certainly no need to have a flashy or complicated website, you should make sure to put your site through a number of tests to make sure it is up to par. Competition on the Internet can be fierce with the economy becoming more and more global and more people and companies using websites as part of their marketing strategy.
The first impression is the most important on the web. And that impression can last less than a minute as click happy page viewers come and go. What would you say in answer to these questions about your website?
1. Do People Know Where They Are Right Away?
Do you have a visible logo that means something visually and also describes what your business is about? Before visitors start to read, they see, and so it is critical to grab their attention fast. You want to make sure to use a lot of pictures and other graphics to explain to viewers what your services will mean to them.
Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do. Communicate immediately on every page with a strong title that tells them where they are and what they can expect.
While it’s okay to be creative, your website is not the place to be coy. Make sure your site communicates boldly what you can offer your future customers.
2. Have you checked out your computer on various viewing platforms and browsers?
A website will not look the same on all computers. What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each. Make sure you check. Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.
Check a blackberry and iPhone as well if your customers may be using a cell phone to view your site. It can be surprising how different a site can look on different viewing platforms.
3. How functional is your website?
There is nothing more annoying to a page viewer than to sit and wait for a page to load. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it.
Pretend you are your ideal customer and take the time to walk through your entire site page by page through their eyes. How quickly do your pages load? Do all links work and direct to the pages you want them to direct to? Are the spelling errors or grammatical no-no’s you have to correct? Is the contact information readily found on your website?
The reason to go through the Website Reality Test is to ensure that your potential customers are not driven away but instead are welcomed into your website. Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer.
Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.
Building an Opt In List and Your Business: An Ideal Business Partnership
In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture.
For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.
Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.
Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.
What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.
Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the “golden rule of the Internet,” money is in the list.
It has probably been mentioned before, and is worth mentioning again, money is really in the list.
Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.
Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.
And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.
Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer.
Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.
To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.
1. Opt in lists are the business’ most valuable asset
If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.
2. It is always available
The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).
3. Bigger opt in list would mean bigger profits
The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction
Hence, the bigger your list, the more money you will have.
Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business’ existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.
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Building and managing an opt in list for a website
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.
Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and managing an opt in list is also a proven marketing technique that many business websites use again and again to keep loyal visitors updated on the latest products available from their favorite e-store.
Building and managing an opt in list is also useful for websites that provide news, technology and various forms of information on different subject matters. Visitors that sign up at their favorite website’s opt in list can receive updates on products and services offered by the site. In addition the subscriber gains access to the site’s regular ezine or newsletter.
The opt-in mailing list provided by a website is not spam, it is a legitimate sign up program for individuals sincerely interested in a website’s products and services. No one is included in the opt-in mailing list without prior consent.
Gathering email addresses for building and managing an opt in list
A number of free listing services are available on the Internet to gather email addresses for a website’s opt in list. However many of these free list services cannot be personalized to suit a specific site. In addition, the free service list has the option of shutting down a website’s list at whatever time they choose to do so.
A better method for building and managing an opt in list begins with a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file.
After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site.
The online form to be filled up by a customer can also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts wherein the generally cost price of a good script is about $30.
A pop email account should be created on the website’s server in order to accommodate the influx of subscription requests. Email templates will also make the process of handling subscription request easier and faster. This will include an email template for subscription requests and possible requests from subscribers that want to unsubscribe from the Website opt in list. The option to unsubscribe helps build trust between the site visitor and the website.
Building and managing an opt in list database
Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.
A database program will automatically enable a website to attend to all the details involved in building and managing an opt in list. At the same time, easy access to a subscriber’s personal information allows a website to send personalized messages to a specific subscriber at any time.
Building and managing an opt in list subscriber base
Websites can employ a number of methods for building and managing an opt in list subscriber base. Putting up incentives are a great come on for building and managing an opt in list. Offering a free gift as well as providing free services with each subscription is a great technique for building and managing an opt in list. Online contests are also a very popular way of getting people to join a website opt-in list. In addition, prizes that are related to the website’s content also help generate interest in the other products and services offered by the site.
Remember, building and managing an opt in list is the ideal and simplest option to increase website traffic.
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Making a Hyper Responsive Opt Work
Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.
Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt. This is basically creating a mailing list and sending the information to people which will contribute to sales.
A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.
Here are some benefits and features of using hyper responsive opt;
1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.
2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.
3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.
4. This can also be used to propose joint ventures with other people making the business grow further.
To give further detail how it works, here is the step by the step process of hyper responsive opts;
· The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.
Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.
· The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.
· A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?
· Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.
Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.
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Today, I’ve decided to share one of the most important pieces of advice I have ever gotten from one of my Internet marketing mentors. In fact, I will demonstrate how it all applies to the internet marketing industry.
Why You Should Own The Racecourse
My mentor once told me that in order to be successful “you must own the racecourse, not the racehorse.”
It seems very logical because the person who makes the most money are not the owners of the racehorses who visit the racecourse for training and racing, but the owner of the racecourse who gets rent and other payments from the owners of the racehorses who use the facility. Furthermore, the owner of the racecourse is in firm control of what and when a racehorse can use the facility. This allows them to charge whatever they want to racehorse owners and allows them to decide how to run event at the racecourse (for greater profits).
The racehorse might be a champion horse but it only takes an injury which could end its career and leave the owner scrambling for income. The racecourse owner won’t be the one crying if a horse has to end its racing career through injury because there are other horses who can replace it. The racecourse owner may even shut up shop one day and take all the profits with him and leaving the racehorse owners desperate for a new venue and a new income source.
As you can see, it is far more beneficial owning the racecourse.
So how does this all relate to internet marketing?
Taking Control Of Your Content
Everyone is capable of writing great content and sharing it with the world. In addition, everyone is aware that good content is what will get you backlinks, traffic and eventually sales.
However, what many people continue to do online is hand over control of their content to third-party websites such as Ezine Directories. What I mean is that people write articles and submit them directly to as many ezine directories such as Ezine Articles and Go Articles.
I have previously written an article about the importance of submitting your article to as many directories as possible (and using article submission services).
Of course, this is still crucial, however, the only time you should submit articles to third-party websites is AFTER positing it on your very own website (or blog).
Read the previous sentence many times over, it’s that important.
The truth is there are far too many people building up the assets of online ezine directories instead of focusing on building up their own. You spend a lot of time and effort building up your knowledge helping build someone else’s asset. It really sounds crazy! It’s akin to using your good racehorse to building the value and reputation of a racecourse. Get my drift?
By posting your articles on your website (or blog) first, you will start getting links back to your website and build up your own asset.
The same thing applies to videos and podcasts you create. You must post your own content on your own website first!
I must admit that I was guilty of committing this important mistake in my first year of internet marketing. Once I start building up my own assets, my online income increased dramatically. I wish I’d known this much earlier.
So the message I want to get through to you today is: own the racecourse and not the racehorse.
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