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When someone is talking to you about Web sites, do you feel like they are talking in a foreign language? There are a lot of words that are unique to the Internet, and it’s not uncommon to feel overwhelmed and intimidated by it. This article includes a variety of words which are used in this context, which will hopefully help you understand this alternate lexicon. You will find that further information on website marketing is on that site.

E-commerce is simply the act of selling products or services on the Internet. Obviously, E-commerce is a manner of achieving business transactions electronically. In today’s market, there are tons of stores totally absent a storefront in real time. These companies ply their trades exclusively on the Web.

HTML is the ubiquitous language behind all web based documents and stands for Hypertext Markup Language. HTML refers to character grouped together to create “tags.” These tags work together to produce various features on web pages, HTML is used to determine if passages will be in bold, italics or otherwise highlighted.  For example, enclosing a passage with a b> followed by a /b> will cause that passage to appear in bold font. Each of those styles and formats that you see on a web site, like bold or italics, is created by the use of an HTML tag. All Web browsers are designed to read HTML code to properly display Web pages.

Search engines are used for finding information on the Internet, or locating specific companies or products. Some examples of search engines are Google, AOL, Ask Jeeves, and Bing, but there are so many more out there. While there are thousands of search engines, Google is one of the most popular.  When you hear someone advise you to “Google it”, they are referring to using that search engine. As a person looking for internet marketing company you should visit that site.

The term Search Engine Optimization is often referred to as SEO. This is a term that refers to a process of assembling features of a web page to more user friendly for search engines. You want your web page to get picked up by as many search engines as possible so that when people surf the web for things that are related to the content of your site, your web page will be listed at the top of their web choices. Search engines use many parameters to sort through millions of Web sites and give you a useful list of sites that deal with the subject you type into the engine. Search engine optimization is meant to ensure that a given Web site appears at the top of the search results.

There is constantly changing content that is added to dynamic sites. Occasionally, this content is altered by a program that automatically generates new pages of information. While Dynamic pages are always changing, Static pages remain unchanged over long periods of time. Many websites contain different pages that are both static and dynamic. While someone’s contact page will rarely need to be changed, the home page will always be updated with the most current information.

PDFs, EPSs, GIFs, TIFs, and JPGs are examples of the most used kinds of file formats. You’ll sometimes here people refer to an image in JPG. This simply means that the data was saved as jpg file. Certain kinds of image types are made especially to load quickly in web browsers, while others are used to preserve the clarity of an image. Images that are bigger than average and will be printed must be sharper than those that will only be seen online, and are saved in TIF format for this purpose. Just like images, text documents can also be saved in different formats like the PDF format, which offers compression that retains quality, yet results in a smaller file size.

If you are still confused, or hear some new Internet lingo that you are unfamiliar with, you can Google it for more information.