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How I Write Effective Subject Lines To Get My emails Opened

June 30th, 2009 admin Leave a comment Go to comments

Using email marketing to increase your MLM business makes great sense. The reach of marketing on the web opens up millions of doors of opportunity. To be successful there are a few things you need to know.

Your email is worthless if people won’t open it and read the information or sales pitch you provide. You can have the best piece of copy written by an A List copywriter but if the recipient deletes the message before reading you have wasted all your time and money. In order to have an MLM email marketing message opened you must have an enticing subject line. There are two key factors to include in subject lines to greatly increase the open rate.

The first step is to write and enticing subject line. What works best is to give the person reading it a view of the end result. I used this same technique with the headline of the article you are reading. This article is about writing emails. Doesn’t it make sense that a person who wants to learn how to write emails would be interested in getting them opened? When constructing your headline remember you are looking for mlm leads that want to improve their lot in life.

The headline gave a hint of what you would get out of reading the article. Always give the reader a view of the end result they can expect from reading the email. Every time an email arrives the person on the receiving end thinks about reading it and asks what’s in it for me? What will I get out of reading this message? You can dramatically increase your open rate by letting the reader know it is in their best interest to read the message instead of deleting it.

Key number two is show them the result can be achieved. Nothing speaks louder than personal results because people don’t want to break new ground. They want to follow in the footsteps of someone who is already successful. Notice the headline of this article again. It implies you can learn how to get emails opened just like I do, you don’t have to reinvent the wheel. When writing your headlines think of the mlm lead you are trying to entice. What can you show them about success?

I’m giving you tips that are already proven to work and answering the question of how to get emails opened. When a person sees a result he or she wants to learn “how did you do that?” Think about it. You see a friend who has lost 20 pounds and the first thing you ask is “how did you do it?” Or if the guy next door has a lush lawn you ask, “how did you get it to grow so well?” Most people will only read a message if they think it will answer their question whatever it is.

When you are constructing an email subject line or a headline of any kind you must address station WIIFM. This acronym means What’s In It For Me. People interested in themselves and they will only be interested in you and your mailings if you show them the potential results they can expect.

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