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One of the major mistakes that marketers make is masking their ad elements. In other words, you are allowed to change the colors of the ads and their borders to make them fit in better with the rest of your site. But taking this too far would definitely be a mistake. There are some websites that don’t heed this warning and change the colors so drastically that the URLs on the ads match the background on the rest of the websites. Yes it is a good thing to make sure that the ad blends in with the theme of your site but hiding the URLS isn’t allowed. It is also important that you take care to ensure that your ads are entirely visible and not hidden by tables or images. Doing this will not only make sure that you are following the rules but it also ensures that you get a higher click through rate for your ads, which means you’ll be able to make more money. Putting up adjacent images will only confuse your visitors. Before now, publishers would put an a number of images equal to that of the number of text ads they were displaying in an effort to increase their CTR which can give people the false impression that the text ads were describing the images. Even putting in a line or space between your ads is against the rules. It is your job to make sure that your site images and ads are arranged so that visitors can clearly tell the difference between the two. Avoiding little mistakes like these can do a lot to make sure that you stay in good standing with Google and that your account doesn’t get banned.|

It is against the rules to include your AdSense ads in your e-mails. HTML e-mails do look nice and most e-mail clients that make them allow coding but Google does not allow ads in e-mails. If their logs show that people are clicking ads from your e-mails you will be in trouble. This will only make your account vulnerable to being banned permanently. Sadly, the only real way to monetize your e-mail is to include affiliate links or links to products of your own.|

You also need to remember that you do not need to have more than one AdSense account if you want to serve ads on more than one site. So, if you have ten separate sites then you only need one account to generate codes for all of them.

Many webmasters fear that by having one single account for so many different websites will get them banned but it is actually the other way round. If they find out that you are having multiple access accounts they will shut all of them down immediately. Don’t worry about how you will manage your different sites; you can use Adsense channels to track your clicks and to access your real-time data.|

Secondly, don’t make the mistake of labeling your ads with headings other than “advertisements only” or “sponsored links”. There are only special labels provided to you from Google that you can use. There are many sites that tend to label their ads with various titles which makes them a target. The closer you get to the gray area, then more likely it will be that Google will give you special attention which is pretty much undesirable.|It is also strictly against Google’s TOS to alter their Adsense code that you put on your sites. Do keep in mind that you’ll be able to make adjustments to the look of your Adsense ads; that’s good because you want your ads to blend in completely with your site background and theme – as much as possible. The most important thing to bear in mind is that you are to never alter the code once Google presents it to you. There is only so much the code can do, and if you change it they’ll know something’s up. As stated, but we’ll say it again, you’ll be banned from Adsense; plus the code will more than likely stop working. Therefore, work within the boundaries that are given to you so that your account is safe and your earnings are not affected.} For example, if you want to build a relationship with your list in the unstoppable traffic niche, you can leverage the power of adsense to do that.

You’ll be able to display up to three Adsense ad units on any single webpage on your site. However, the safest route is to always read their TOS for Adsense, and that way you’ll know for sure and be safe. If you exceed the ad unit number, then there’s no telling what will show up on your page; and it may not be desirable. The smartest approach to increasing your Adsense ads is to increase the size of your site by adding more pages – simple. When you expand your site, of course the new pages will be optimized for different keywords; so then you’ll get more traffic to your Adsense ads.

In conclusion, these hints will help you stay within the boundaries set out by the Adsense TOS when you use the ads on your blog or site. If you’ve been paying attention you’ll see that most of these rules are easy to follow and can help you earn more money with the program.

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