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If you or you company are in the planning phase of a beginning online business venture, you are probably overwhelmed by the number of decisions that you must reach. One you should not fail to consider in your business plan relates to website size. Should you build a small website, a mini-site in the beginning, with the plan of building a portfolio of such sites? Should you, alternatively, lay the foundation for a large website, although you would allow it to grow slowly rather than starting off as a large site?

Before I get into the pros and cons of each side of this dilemma, I need to let you know what this decision does not impact. The question is not necessarily related to how large your business will ultimately become. Companies that follow either model can both eventually become large and successful. Neither should your decision be based upon some preconceived notion of your target market or your niche. The planned size of a website in the beginning can lead to ultimate growth and financial success of the business as a whole.

I should alert you that reading this article will not automatically give you the right answer to this particular question of size. Instead, what I hope to provide is a set of some things for you to consider so that whether you build a small website immediately or lay the groundwork for a mega-site, you’ll understand that decision’s impact upon key variables now and in the future.

Small, mini-sites are focussed upon one narrow sub-niche. Generally, they concentrate upon dominating a relatively small number of keyword, often long-tailed phrases. Often the business model of such sites calls for the generation of traffic through means other than organic search engine optimization, although this is not always the case. Indeed, sometimes a mini-site becomes remarkably well optimized for those particular targeted keywords.

On the other hand, sites that begin with the ultimate design of growing very large are often focused simultaneously upon beginning with highly targeted long-tail keywords and also beginning to build a reputation for those shorter, high traffic search terms (the “parent” keywords, if you will). While the traffic model may begin with approaches other than organic search, the business will consciously focus from the beginning upon eventually relying increasingly upon traffic from organic search results.

The growth models of the two are very different after each has satisfactorily mastered the beginning, narrow sub-niche. Those who have taken the mini-site approach, will begin to duplicate their success by building a new, small site in another sub-niche with a new set of long-tailed keywords. Large site businesses will instead build another section onto their growing original site. This new section, over time, is joined by others (think of new departments being added to a sporting goods store, for example). Each new section takes on a new sub-niche. So, as the big sites grow ever larger with more and more categories, departments or silos, the business with mini-sites might create twenty or fifty or a hundred individual “storefronts.”

Positive cash flow can be established sooner with the small site approach. Part of this is due to the larger site having to invest resources in chasing the higher level keywords, which the mini-site is likely to ignore. In the long run however, over the course of many months or even years, the mega-sites can become competitive for the high traffic keywords and might even become recognized as an authority in the broadly based market.

I’ll point to three practical ramifications of how you decide to approach this business decision.

One of these pertains to the amount that needs to be invested into the site itself in the beginning. Although you’re still beginning relatively small with the site that you plan to become large, the foundation for a larger site must be laid. That means that the site’s eventual architecture must be created and the systems put in place that will eventuall become necessary for operation. Consequently, although the mini-site and the eventual mega-site may be the same size at launch, the model for the larger site costs more at start-up. Laying the foundation for silo sites is inherently costlier than the smaller, less expensive mini-site.

A second practical difference pertains to your approach to keywords. Your keyword research for a mini-site will be much more tightly focused upon the long-tail terms, especially those that show commercial intent (thus more likely to convert sooner rather than later). With the large site plan, you will conduct your research with two focal points: the lower competition but more targeted long-tails and the highest level, most competitive short tails (which are less likely to convert immediately, but the users of which might be nurtured into eventually becoming customers.

Issues pertaining to page rank is the third practical ramification of your large vs. small decision. Page rank is impacted by a number of variables in search engine algorithms (formulas), but one of those is the number of pages that a site has (assuming that the site has a search engine friendly linking structure). Thus, it is more difficult to achieve a high page rank than it is for a large site because of its inherent value on that variable.

I trust that I have given you some things to think about and apply to your unique business situation, despite the fact that I have not given you any clear cut decision with respect to which alternative is best for you.

Getting the text part of your website design correct is not overly difficult. All you have to do is adhere to these guidelines…

- Do not display text in small font sizes; if it looks too small, visitors to your website will not even try to read it. You may have good eyesight but many people do not, and so you have to take the middle ground rather than just making your website for yourself. Using a font size of 11 or 12 is generally recommended for the main body of your website content, with sub-titles and headings being a font size or two larger.

- The color(s) you use for your text should contrast sharply to the color(s) you choose for your background. Black text on a white background is the easiest color scheme for people to read, but it is not necessary to use that color scheme if it does not suit the overall style and color scheme of your website design. If the background color is light, then make your text black or a dark shade of gray, and if the background color is dark, then use white as the color for your text. Using non black, dark gray or white text hardly ever comes across well, so be extremely cautious if you are intent on making your text a different color.

- Keep the width of your paragraphs to about 15 words per line. This is necessary so that people only have to move their eyes to read your content, and not their head. This number is based on research and studies that have been carried out which show that 15 words is as far most people’s vision will stretch. Not every line has to be precisely 15 words, as some sentences will, obviously, have a greater or lesser amount of small words such as ‘to’, ‘and’, ‘a’, etc., so you just need to use 15 words per line as a rough average.

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This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Rye, NY and can be contacted at http://kinneymedia.com

Perhaps you are planning to begin an online business. If so, you need to be sure to avoid the mistakes made by others. Don’t immediately assume that it’s a good idea to implement every idea that your hear or read about. Habitually seek out multiple opinions.

As a marketer, you have no doubt come across pre-made sites that incorporate several streams of potential income. Sometimes those prospective income streams will even appear on the same page within that site. You should ask whether this approach, which seems so efficient on the surface, really makes sense.

We know that eventually each visitor to your site is going to leave. The key to successful Internet marketing is to get them to leave in the manner that maximizes your revenue. All paths out of your site, or off a given page of your site, are not equal. On a single page and within the site as a whole, your design, your content, your navigation system, and every element should be designed to get your visitors to leave you using that single method that is most beneficial to you.

In a retail site, you want them to leave only after they have stuffed your shopping cart full of your products and completed the check out process. The last page on your site that they see should be your “thank you” page. All of the other time they spend in your store should be directed toward getting them to that page.

If you want them to purchase an affiliate product, you want them to get off your own site only by clicking the link to your affiliate. With contextual advertising, you have a similar purpose in that you want them to click one of the ads as they exit. However, the ways in which you assist your visitors in deciding how to exit your site is very different in affiliate marketing from the method you implicitly use in making an ad click the attractive option.

Your job as an affiliate marketer is to convince your visitor that this affiliate’s product can meet the visitor’s specific needs. You highlight those needs with your copy and point out the ways in which the product is particularly good at what it does. You know the product well and can write specifically with that in mind.

You don’t know (in most cases) what products or services are going to be offered on the contextual ads that are placed on your site. Indeed, those ads will change frequently. In your copy and design, you must meet the expectations of the visitor who came to your site with a purpose. At the same time, you must let them know that your content has not answered all the questions that they should be asking. Hopefully, one of the ads that appear on the page while your visitor is there will seem to provide answers to the needs that your content has stimulated within the visitor, so that she or he will click on it.

Each form of generating income requires a different approach to your content. Any given page must have only one primary objective, if you are doing it well. Remember, though, that many of your visitors will visit more than one page on your site by following your navigation. If they encounter one page that praises your own product and another that advocates your affiliate’s product, all you are doing is adding to your visitor’s confusion and probably delaying any decision to purchase. Instead, then, I advocate multiple sites in order to have multiple streams of income. Do not try to build them all at once. Determine which option has the greatest (and quickest) potential cash flow in your niche. Begin with a site that builds that income stream whether it is to sell a product, endorse and affiliate product or deliver contextual ads. You can create those other sites, later.

I do offer a caveat to my admonition about mixing purposes within the same page or site. There are two types of pages on which you know that your visitors are likely to be one step away from leaving your grasp. One is your thank you page. The other type is your link directory. On your thank you page, you may wish to offer information about an affiliate’s product that is related and complementary to the purchase they just made. If visitors are within your link directory, chances are good that they are looking for an alternative to your site. You might as well offer them some contextual ads.

When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter.This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.

Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.

An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.

On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website. Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results. Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.

The article is collected by a bluehost consultant and he is a consultant for 5 years in a bodybuilding workouts club at http://webhostingreviews4u.com/